Split Testing Across an Entire Website

The most important tests study elements of a webpage that are likely to have a major impact on conversion. Marketing messages from HackerSafe (www.hackersafe.com) promise that the presence of its HackerSafe logo on a site increase conversion an average of 14%. The HackerSafe logo is an example of a “Risk Reversal” element, designed to reduce customer sense of risk and anxiety when completing a transaction.

Specialty retailer TinyRide.com sells a variety of baby strollers, car seats, and baby travel accessories.  In mid-2006 they decided to try the HackerSafe Logo on their site, which devotes a large portion of screen real estate to risk reversal.  The HackerSafe logo, in combination with the VeriSign Security logo, promised to be a formidable signal of safety to users. As with all new changes to the TinyRide site, however, the HackerSafe had to prove its value before earning a permanent space in the storefront.  An A/B Test was designed and run using the Vertster site testing tool. Read the rest of this entry »

Turn Words Into Cash

Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »

Easy Guide on Split Testing Adsense

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Many website owners know that adding Adsense generates a sizeable source of additional income. That’s why most of them are going after high paying keywords. They have with them the lists that tell what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.  But this isn’t how it’s done, so What is it that they are doing wrong?
Having the pages is with the proper keywords is one thing. But driving visitors to those pages is a whole different matter and often the factor that is lacking. Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.
A typical website has menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free’ or “download” are oftentimes good attention-grabbers. Read the rest of this entry »

Turn Words Into Cash

Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »