Archive for May, 2009
« Previous EntriesSplit Testing Across an Entire Website
Monday, May 25th, 2009The most important tests study elements of a webpage that are likely to have a major impact on conversion. Marketing messages from HackerSafe (www.hackersafe.com) promise that the presence of its HackerSafe logo on a site increase conversion an average of 14%. The HackerSafe logo is an example of a “Risk Reversal” element, designed to reduce [...]
Easy Guide on Split Testing Adsense
Monday, May 25th, 2009Many website owners know that adding Adsense generates a sizeable source of additional income. That’s why most of them are going after high paying keywords. They have with them the lists that tell what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying [...]