Split Testing Across an Entire Website

The most important tests study elements of a webpage that are likely to have a major impact on conversion. Marketing messages from HackerSafe (www.hackersafe.com) promise that the presence of its HackerSafe logo on a site increase conversion an average of 14%. The HackerSafe logo is an example of a “Risk Reversal” element, designed to reduce customer sense of risk and anxiety when completing a transaction.

Specialty retailer TinyRide.com sells a variety of baby strollers, car seats, and baby travel accessories.  In mid-2006 they decided to try the HackerSafe Logo on their site, which devotes a large portion of screen real estate to risk reversal.  The HackerSafe logo, in combination with the VeriSign Security logo, promised to be a formidable signal of safety to users. As with all new changes to the TinyRide site, however, the HackerSafe had to prove its value before earning a permanent space in the storefront.  An A/B Test was designed and run using the Vertster site testing tool. Read the rest of this entry »

Turn Words Into Cash

Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »