Split Testing Across an Entire Website
The most important tests study elements of a webpage that are likely to have a major impact on conversion. Marketing messages from HackerSafe (www.hackersafe.com) promise that the presence of its HackerSafe logo on a site increase conversion an average of 14%. The HackerSafe logo is an example of a “Risk Reversal” element, designed to reduce customer sense of risk and anxiety when completing a transaction.
Specialty retailer TinyRide.com sells a variety of baby strollers, car seats, and baby travel accessories. In mid-2006 they decided to try the HackerSafe Logo on their site, which devotes a large portion of screen real estate to risk reversal. The HackerSafe logo, in combination with the VeriSign Security logo, promised to be a formidable signal of safety to users. As with all new changes to the TinyRide site, however, the HackerSafe had to prove its value before earning a permanent space in the storefront. An A/B Test was designed and run using the Vertster site testing tool. Read the rest of this entry »
Turn Words Into Cash
Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »
A Perfect Sales Letter
Writing a sales letter is one of the most ordinary activities which are performed on a day to day basis. Yet, a sales letter draft is far from perfect. The corporate world requires the writing and sending of letters almost every minute to promote their businesses. This is the reason why good writers with good communication skills are required to draft the perfect letter.
There may be many writers out there who are crafting sales letters, but only a few of them have the knack of writing a good sales letter. You have to understand the fundamentals behind good communication skills before penning down a letter. A sales letter should be able to combine all the marketing skills into one. It should be able to promote the product, sell the product and most importantly, build lasting relationships with your prospective clients.
What You Need To Know In Order To Craft The Perfect Sales Letter:
• Create a catchy and attractive heading for the letter. It should create interest in the reader and indicate the initiation of interaction between the recipient and the sender. The recipient should be able to comprehend the reason so as to why the mail has come to his mailbox. Through the headline and the letter try and state all the reasons behind why the recipient has received the sales letter in the first place and how he could benefit from it.
• The body of the letter should sustain the interest of the reader. He should be captivated enough to read the letter to know how he could benefit from it. This detailed form of the letter could even include the details of the product and the service being offered and how the recipient can look forward to buy the product.
• Include some testimonials if required. These should come from very reliable sources and could even use some personal information. The testimonial would make your sales letter look very real and credible.
It would be still better to draft your own sales letter instead of getting companies and writers to do it for you. You wouldn’t want to spend hundreds of dollars on letters written by writers and then not be satisfied with the end result. You could start learning by getting material and books related to writing letters.
With some time and patience, you would soon be able to craft your own sales letters. Write an exciting and attention grabbing headline, followed by the body indicating how the product being offered is the best in the line. Make sure that you pen down as many benefits of the product as you can. At the end of the sales letter, do remember to offer a powerful guarantee for the product and an order button for the consumer.