A-B Split Testing

A great thing about internet marketing is that you can easily split test any page you want, without too high costs and it’s very easy to track. When you go to any page of a big company that sells something directly of their site, you may think that what you see is what everyone sees, but that’s HIGHLY Unlikely, as they are a big company who should be wise enough to do split testing. Split testing, or A-B Testing, is the process where you show two (or more) different pages to a visitor to see how the response is to each page.

This is the key to any marketing campaign. You can do the best analyzing you want, before you launch a campaign, but it’s not until you actually launch the campaign to see what the results are. With Split testing you can test multiple pages (or campaigns) at the same moment. It’s very likely that one campaign stands out, sometimes even with 400% more revenue!

As for lets talk .com, they could change the order of the “adviced” section on the right. Maybe they sell more expensive phones if they put it at the first spot, or maybe that stalls the sales too much. They might try a “FREE SHIPPING” Offer and set another page up with a “10%” Discount Offer and see what runs better. Both could potentially increase sales very well, but it’s not until you test it, until you really know it.

That’s why it’s critical that any marketer, on- and offline, tracks his sales, and carefully analyzes what changes increase the sales (and happiness of customers) and which changes decrease it.

A Perfect Sales Letter

Writing a sales letter is one of the most ordinary activities which are performed on a day to day basis. Yet, a sales letter draft is far from perfect. The corporate world requires the writing and sending of letters almost every minute to promote their businesses. This is the reason why good writers with good communication skills are required to draft the perfect letter.

There may be many writers out there who are crafting sales letters, but only a few of them have the knack of writing a good sales letter. You have to understand the fundamentals behind good communication skills before penning down a letter. A sales letter should be able to combine all the marketing skills into one. It should be able to promote the product, sell the product and most importantly, build lasting relationships with your prospective clients.

What You Need To Know In Order To Craft The Perfect Sales Letter:

• Create a catchy and attractive heading for the letter. It should create interest in the reader and indicate the initiation of interaction between the recipient and the sender. The recipient should be able to comprehend the reason so as to why the mail has come to his mailbox. Through the headline and the letter try and state all the reasons behind why the recipient has received the sales letter in the first place and how he could benefit from it.
• The body of the letter should sustain the interest of the reader. He should be captivated enough to read the letter to know how he could benefit from it. This detailed form of the letter could even include the details of the product and the service being offered and how the recipient can look forward to buy the product.
• Include some testimonials if required. These should come from very reliable sources and could even use some personal information. The testimonial would make your sales letter look very real and credible.

It would be still better to draft your own sales letter instead of getting companies and writers to do it for you. You wouldn’t want to spend hundreds of dollars on letters written by writers and then not be satisfied with the end result. You could start learning by getting material and books related to writing letters.

With some time and patience, you would soon be able to craft your own sales letters. Write an exciting and attention grabbing headline, followed by the body indicating how the product being offered is the best in the line. Make sure that you pen down as many benefits of the product as you can. At the end of the sales letter, do remember to offer a powerful guarantee for the product and an order button for the consumer.